Status: Home
Established in 1988, Status: Home is the oldest and largest provider of permanent housing, holistic support, and empowerment for Atlanta’s low-income and homeless individuals and families impacted by HIV/AIDS.
As Jerusalem House became Status:Home, the organization needed to reintroduce itself clearly and confidently to the community. The new name represented an important evolution, and the website had to reflect this change thoughtfully.
This project required more than a redesign—it was a chance to rethink how Status:Home shares its story, builds trust, and encourages support online.
Designing the new site for Status:Home was about more than just a fresh look. We completely reimagined the digital experience with the end user in mind, making it easier to navigate, faster to donate, and more engaging to explore.
From restructuring the site’s flow to integrating a streamlined donation platform, every element was created to support the mission and make it easier for people to get involved.
This refreshed digital presence not only strengthens their connection with existing supporters but also opens the door to new opportunities for growth and impact.
The final result is a website that feels welcoming, intuitive, and fully aligned with the organization’s dedication to community and care.
We created unique image styles along with custom brand shapes to give Status:Home a more playful and inviting presence. These visual elements were carried across buttons, backgrounds, and key design elements to bring consistency and warmth to the brand. Together, they’ve helped establish a cohesive visual language that now anchors both digital and print communications.
