Rich Roll
A graduate of Stanford University and Cornell Law School, Rich Roll is a world-renowned plant-based ultra-endurance athlete, bestselling author, full-time wellness & plant-based nutrition advocate and motivational speaker.
Rich Roll had an established digital presence with millions of downloads and a global audience, but his platform was expanding fast. Beyond endurance and nutrition, he was diving deeper into wellness, spirituality, and personal growth.
His existing site couldn’t support the scale or flexibility this next chapter required. He needed a system that could evolve with him while staying grounded in what his audience already trusted.
A custom system was built to support hundreds of podcast episodes while keeping the experience clean and easy to navigate. The modular layout lets content scale with the platform, and a flexible template makes it simple for Rich’s team to add new episodes anytime.
We also introduced an e-commerce system to support upcoming book launches and product drops, complete with global shipping, flexible pricing, and discount tools. Rich continues to feature thoughtful conversations with some truly incredible guests.
The new website delivers a modern, intuitive experience that reflects Rich’s voice and evolving brand. With updated typography and an expanded color palette, the design feels more thoughtful and dynamic.
These foundational changes laid the groundwork for a full visual system that now supports every part of the platform, from podcast content to e-commerce.
One of the biggest visual shifts came from expanding the color palette. Vibrant orange call-to-actions guide users clearly through each page, while bright gradients add energy and contrast to the site’s deeper, more introspective tones.
The typography is refined yet approachable, balancing structure with warmth. Color, type, and layout work together to support Rich’s evolving brand while staying true to its core.
** While we didn’t create the original Rich Roll logo, we refined how it was used across the new site. This included adjusting spacing, scale, and placement to better integrate it into the updated design system. The logo remains the visual anchor of the brand, now supported by a system that makes it feel more consistent and up to date.