Playbook
Builder

PlaybookBuilder streamlines onboarding, scaling, and performance optimization, fostering efficient content adoption and training for teams, customers, and vendors. Essential for organizations aiming to boost operational effectiveness and growth.

01. Challenges

Turning a deep, feature-rich
product into a streamlined
digital experience.

PlaybookBuilder came to us with a clear challenge: how do you make a robust, feature-rich software platform feel simple and approachable? The platform offers a wide range of tools and use cases, but it needed a website that could tell its story without overwhelming users.
We focused on creating a guided experience that emphasized clarity, structure, and ease of understanding—helping visitors explore the product’s value without getting lost in complexity. The final result is a site that informs, builds trust, and moves users to act.
02. Design System

Crafting a visual
identity that scales
with the product and
supports future growth.

We had the opportunity to create PlaybookBuilder’s logo and expand it into a full visual identity system. The brand needed to work seamlessly across a wide range of touchpoints, from responsive website headers to mobile app icons, printed materials, and social media graphics.
From the start, our goal was to design a brand that felt modern, confident, and easy to apply in any context. We designed multiple logo variations to maintain clarity and consistency at any size, ensuring a strong presence wherever the brand appears.

Color palette

Burnt Sienna

Infinity Orange

Blue Zodiac

Sweater weather

Secondary palette

ISLAND SUNSET

BLUE SPELL

We created a vibrant, modern color palette that added energy without overwhelming the content. Clean, legible typography and a flexible layout made it easy to keep the brand cohesive across formats.
This comprehensive brand system set the stage for everything that followed, giving PlaybookBuilder the tools to scale with confidence and clarity.

Typography

Typeface
Primary

Usage
Headlines

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
0123456789

Typeface
Secondary

Usage
Body Copy

The quick brown fox jumps over the lazy dog and swiftly packs his bags for an exciting quest.

Typeface
Tertiary

Usage
Emphasis

The quick brown fox jumps over the lazy dog and swiftly packs his bags for an exciting quest.
03. WEBSITE DESIGN

Turning PlaybookBuilder’s features into an engaging experience.

The website redesign was a major project that needed to showcase the product’s depth while keeping the user journey simple and clear. We used clean layouts and meaningful graphics to highlight key features.

Animated screen recordings were integrated to demonstrate functionality in real time. These visuals helped users quickly understand how the platform works, building clarity and confidence.

Desktop view

Mobile view

The result is a site that looks sharp on both desktop and mobile devices. It also supports marketing and sales by telling the product’s story in a compelling and engaging way.

We focused on making every interaction smooth and intuitive to keep visitors engaged and encourage exploration. This approach ensures the website grows alongside PlaybookBuilder’s evolving needs.

04. Visual Assets

Cohesive visuals that
strengthen the brand and
highlight functionality.

We intentionally curated visuals that reflect real-world interactions with the platform, grounding the brand in authenticity. The custom imagery highlights not just features, but the benefits users experience, and extends into sales materials, presentations, and internal resources. The result is a brand that feels consistent, purposeful, and aligned with the platform’s functionality across every touchpoint.

Testimonial

"We Make Great has been our trusted creative partner for years. They bring strong design, clear communication, and true professionalism to every project. More than great design, they offer reliable collaboration and follow-through. I highly recommend them."

Jon LoDuca
PlaybookBuilder