MediView
By combining three leading edge technologies-augmented reality, telecollaboration and data-driven insights-MediView technologies will create new gold standards for diagnostic imaging, surgical navigation and ultimately patient care.
MediView needed a consistent and credible visual presence to match their groundbreaking work in augmented reality–based medical imaging and surgical navigation.
Our challenge was to design a brand system that communicated both innovation and trust while carrying seamlessly across digital and physical platforms.
We introduced a clean, approachable typeface that made the brand easy to read in print, on screen, and in presentations. The color palette leaned into medical tones to build trust, but we added warm, vibrant accents to bring life and energy to the design.
This balance kept the brand professional without feeling cold. Mockups and collateral extended the look across every touchpoint, reinforcing a sense of unity and recognition.
MediView walked away with a brand system that felt both innovative and approachable. It gave them a strong foundation to share their story and connect with partners and patients alike.
Typeface
Primary
Usage
Headlines
Typeface
Secondary
Usage
Body Copy
The quick brown fox jumps over the lazy dog and swiftly packs his bags for an exciting quest.
Typeface
Tertiary
Usage
Emphasis
The quick brown fox jumps over the lazy dog and swiftly packs his bags for an exciting quest.
The website design focused on making MediView’s groundbreaking technology clear and approachable. We built a responsive system that worked seamlessly across desktop and mobile, so the experience stayed consistent no matter the device.
The layout guided visitors through the story step by step, while visuals helped bring the innovation to life. It was designed to inform, but also to inspire curiosity and confidence.
Beyond the website, the identity carried through to business cards, banners, and marketing collateral. Each piece was designed to feel consistent and recognizable, whether it was held in hand or seen across a crowded event floor.
The details stayed true to the brand system but adapted naturally to each format. This gave MediView a strong presence in every setting, from face-to-face meetings to industry conferences.
