Find What Feels Good

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Branding

Adriene Mishler is an actress, writer, international yoga teacher and entrepreneur from Austin, Texas. On a mission to get the tools of yoga into schools and homes, Adriene hosts the YouTube channel Yoga with Adriene, an online community of over 12 million subscribers.

Adriene Mishler and her team at Find What Feels Good brought Emery on to help evolve the brand identity and digital experience for their growing global community. As part of the design team, I helped translate the brand’s grounded, approachable voice into a more cohesive and versatile system.

While the original FWFG logo was already created, we were tasked with expanding the visual language—creating new textures, graphics, and patterns that resonated with Adriene’s audience. The goal: to make the FWFG experience feel just as inviting and intentional as her yoga practice.

FWFG had cultivated a devoted audience through Adriene Mishler’s authentic approach and accessible teachings. With the launch of a dedicated membership platform, the team needed a refined brand experience that could support the scale of its reach.

The new site was designed to feel calm, welcoming, and easy to navigate—mirroring Adriene’s voice and values. The layout leads users through her story, platform features, and member benefits with soft visual pacing and intentional whitespace.

Thoughtful visuals and clear navigation set the digital table for what’s to come with Adriene and the FWFG community. The site invites users into a shared journey, reflecting the brand’s honest and encouraging tone.

This foundation fosters connection and ongoing growth. That same careful attention extends beyond the site, shaping the brand system through color, imagery, and every visual touchpoint.

To complement the core palette, we developed additional brand textures, custom graphics, and expanded use of typography to create a holistic system that works across digital and physical touchpoints.

The result is a flexible system that strengthens brand consistency and adds depth across digital, print, and community-facing materials.

* This original FWFG logo was by Joshua Minnich. Emery was then entrusted to further develop the brand identity, extending its application across various touchpoints.

Following the successful launch of Selective’s main site, our collaboration extended to new projects such as Vertical Growth Alliance and a modular property site framework designed for easy duplication. This approach allows the client to efficiently showcase future developments while maintaining brand consistency. By investing in a flexible and scalable web system, we created a foundation that supports ongoing growth and evolving needs.

Agency:

Emery
emery.com

Logo design:

Joshua Minnich
instagram.com

Founder Approved

"As a startup CEO, resources are limited and time is critical. We Make Great was instrumental in helping MediView establish a foundational logo, website, and brand both rapidly and within our budget. Creating the brand was particularly challenging, as no one had ever built a surgical navigation system like this before. Thanks to their professional guidance, our brand endures today."

John Black

MediView Surgical Navigation

Trusted Partner

"Working with We Make Great has been a pleasure across a wide range of projects. Their design work is top-tier, but it’s their professionalism that really stands out — clear communication, thoughtful collaboration, and a reliable approach to deadlines and revisions. They consistently deliver with care and creativity. More than great design, they bring real partnership. I highly recommend them."

Jon LoDuca

Owner - PlaybookBuilder

Rare Combination

“Brett and the team at We Make Great are a swiss-army knife of excellent strategy and design. Not only are they easy to work with, their work is effective at getting results, and it’s always beautiful! It’s uncommon to have all three, which is why I give them my wholehearted recommendation time and time again.”

John Emery

Owner - Emery.com

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