Adriene Mishler is an actress, writer, international yoga teacher and entrepreneur from Austin, Texas. On a mission to get the tools of yoga into schools and homes, Adriene hosts the YouTube channel Yoga with Adriene, an online community of over 12 million subscribers.
Adriene Mishler and her team at Find What Feels Good brought Emery on to help evolve the brand identity and digital experience for their growing global community. As part of the design team, I helped translate the brand’s grounded, approachable voice into a more cohesive and versatile system.
While the original FWFG logo was already created, we were tasked with expanding the visual language—creating new textures, graphics, and patterns that resonated with Adriene’s audience. The goal: to make the FWFG experience feel just as inviting and intentional as her yoga practice.
To complement the core palette, we developed additional brand textures, custom graphics, and expanded use of typography to create a holistic system that works across digital and physical touchpoints.
The result is a flexible system that strengthens brand consistency and adds depth across digital, print, and community-facing materials.
* This original FWFG logo was by Joshua Minnich. Emery was then entrusted to further develop the brand identity, extending its application across various touchpoints.
