Concord Dental Lab

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Branding

From a one-man operation in 1962 to a team of over 30 professionals today, Concord Dental Lab is now one of New England’s fastest-growing dental labs. Their success is built on decades of precision, partnership, and commitment to quality—and they needed a brand and digital presence to match that growth.

As Concord Dental Labs expanded, their digital and visual presence lagged behind the pace of their success. They needed more than a new logo or website—they needed a complete shift in how the brand showed up.

The challenge was to create a cohesive identity that honored the company’s reputation, inspired confidence, and positioned them for the next decade+ of growth.

The website needed to communicate Concord Dental Lab’s deep expertise with both clarity and confidence. We set out to create a clean, modern design that balances precise craftsmanship with an approachable, human touch.

Every detail, from navigation to visuals, was designed to build trust and connect with dental professionals. Equally important, the site was built to grow and evolve alongside the company’s expanding vision and needs.

The result is a polished, user-friendly website that elevates the brand and drives engagement. By combining thoughtful design with seamless functionality, the site has become a powerful tool for client connection and growth. Concord Dental Lab’s return to fine-tune the site reflects their confidence in the platform and commitment to continuous improvement. When clients take the reins to shape their experience, it shows the platform is truly working for them.

Agency:

Emery
emery.com

Logo Design

Dani Campbell
LinkedIn

Founder Approved

"As a startup CEO, resources are limited and time is critical. We Make Great was instrumental in helping MediView establish a foundational logo, website, and brand both rapidly and within our budget. Creating the brand was particularly challenging, as no one had ever built a surgical navigation system like this before. Thanks to their professional guidance, our brand endures today."

John Black

MediView Surgical Navigation

Trusted Partner

"Working with We Make Great has been a pleasure across a wide range of projects. Their design work is top-tier, but it’s their professionalism that really stands out — clear communication, thoughtful collaboration, and a reliable approach to deadlines and revisions. They consistently deliver with care and creativity. More than great design, they bring real partnership. I highly recommend them."

Jon LoDuca

Owner - PlaybookBuilder

Rare Combination

“Brett and the team at We Make Great are a swiss-army knife of excellent strategy and design. Not only are they easy to work with, their work is effective at getting results, and it’s always beautiful! It’s uncommon to have all three, which is why I give them my wholehearted recommendation time and time again.”

John Emery

Owner - Emery.com

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