acuity medical

█ Branding
█ Collatoral
█ Design

acuity medical provides fractional and full-time executive leadership for healthcare organizations. They specialize in biologics, medical devices, healthcare AI, regulatory strategy, financing, and fundraising—helping clients grow without the cost of full-time hires.

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01. Challenges

Crafting a brand system that
speaks to investors, partners,
and decision-makers.

acuity medical came to us as a new firm with deep expertise but no visual identity or online presence. The challenge was to create a brand that conveyed executive authority and flexibility, while making a complex service offering feel clear and cohesive.
Every element needed to resonate with high-stakes audiences—from investors to industry partners—and instill confidence from the very first interaction.
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02. Design System

A brand that speaks fluent healthcare and executive leadership.

acuity medical operates at the intersection of clinical innovation and corporate strategy. Their brand needed to reflect that dual fluency by building trust with investors, healthcare partners, and C-suite stakeholders.

We created a design system that flexes across high-touch materials, from investor presentations to strategic partnerships. This helps acuity show up with clarity, confidence, and consistency in every setting.

Color palette

INCREMENTAL BLUE

TOY
SUB BLUE

BLUE PERENNIAL

FLASHMAN
Green

Secondary palette

Albescent White

Chestnut Rose

Burnt
Sienna

True
Black

The result is a visual identity that feels both authoritative and adaptable. It established a clear tone across all client-facing materials and empowered internal teams to extend the brand across platforms with ease.
More than just unifying acuity’s visual presence, the system elevated their credibility and strengthened their position as a trusted leader in executive healthcare services.

Typography

Typeface
Primary

Usage
Headlines

Aà

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
0123456789

Typeface
Secondary

Usage
Body Copy

The quick brown fox jumps over the lazy dog and swiftly packs his bags for an exciting quest.

Typeface
Tertiary

Usage
Emphasis

The quick brown fox jumps over the lazy dog and swiftly packs his bags for an exciting quest.
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03. Brand Applications

Delivering clarity and cohesion across every branded touchpoint.

The first need for the acuity team was a set of PowerPoint templates. We created a flexible system with custom slides tailored to different presentation needs, giving their team a professional, on-brand way to communicate across audiences.
We also designed and produced business cards to support day-to-day conversations and client meetings. These materials were essential in helping acuity show up with confidence and consistency across key touchpoints.
Powerpoint Templates
Business Cards

Project Update

Gaining momentum
with every creative
milestone.

Our work with acuity medical began with branding and quickly grew into a broader creative partnership. The client was thrilled with the results and returned for additional deliverables, including business collateral and presentation tools. That momentum led to the next phase of our work together—designing and building a full website to bring the brand online. This new platform will showcase acuity’s wide-ranging services and help them make a strong, confident digital impression.

Testimonials

Founder Approved

"As a startup CEO, resources are limited and time is critical. We Make Great was instrumental in helping MediView establish a foundational logo, website, and brand both rapidly and within our budget. Creating the brand was particularly challenging, as no one had ever built a surgical navigation system like this before. Thanks to their professional guidance, our brand endures today."

John Black

MediView Surgical Navigation

Trusted Partner

"Working with We Make Great has been a pleasure across a wide range of projects. Their design work is top-tier, but it’s their professionalism that really stands out — clear communication, thoughtful collaboration, and a reliable approach to deadlines and revisions. They consistently deliver with care and creativity. More than great design, they bring real partnership. I highly recommend them."

Jon LoDuca

Owner - PlaybookBuilder

Rare Combination

“Brett and the team at We Make Great are a swiss-army knife of excellent strategy and design. Not only are they easy to work with, their work is effective at getting results, and it’s always beautiful! It’s uncommon to have all three, which is why I give them my wholehearted recommendation time and time again.”

John Emery

Owner - Emery.com

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