Cadex

█ Design
█ strategy
█ Website

Cadex was born from the legacies of companies extending back to 1929, with a shared passion for delivering great results for their commercial clients. As our clients’ needs evolved, so did Cadex, growing into a global enterprise, with 800 Order-to-Cash specialists and team members working from five continents.

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01. Challenges

Collaborating across agencies
to bring a new brand vision to an intuitive, purpose-driven website.

For this project, we were fortunate to collaborate with the talented teams at Matchstic and Emery. Our role centered on translating Cadex’s new brand into a thoughtful and engaging web experience.

This project was unique in that it emphasized internal creative collaboration—strategy sessions, iterative feedback rounds, and internal presentations—all before we brought anything to the client.

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02. Experience

From static guidelines
to a dynamic, user-first
digital experience.

The Cadex Solutions website was designed to feel structured, modern, and easy to navigate—mirroring their mission of simplifying complex manufacturing challenges.

We used a unique horizontal slider on the homepage to highlight their three core specialties, creating an intuitive experience that breaks away from the typical scroll.

Desktop view

Mobile view

Each service page builds on this clarity, using clean layouts, bold messaging, and simple animations to guide users through the brand’s technical offerings without overwhelming them.

The result is a digital presence that feels professional, sharp, and built for the exact audience Cadex serves.

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03. photo styles

Bringing photography
to life through thoughtful,
on-brand integration.

Cadex’s brand guidelines featured a simple, minimal photography style, but we took it further. We curated cohesive images and enhanced them by integrating subtle linework from the visual identity. These overlays reinforced the brand and added depth without distracting from the subjects. This style has since become a key visual element across other branded materials.

Credits

Agency:

Emery
emery.com

Partnered with:

Matchstic
matchstic.com

Testimonials

Founder Approved

"As a startup CEO, resources are limited and time is critical. We Make Great was instrumental in helping MediView establish a foundational logo, website, and brand both rapidly and within our budget. Creating the brand was particularly challenging, as no one had ever built a surgical navigation system like this before. Thanks to their professional guidance, our brand endures today."

John Black

MediView Surgical Navigation

Trusted Partner

"Working with We Make Great has been a pleasure across a wide range of projects. Their design work is top-tier, but it’s their professionalism that really stands out — clear communication, thoughtful collaboration, and a reliable approach to deadlines and revisions. They consistently deliver with care and creativity. More than great design, they bring real partnership. I highly recommend them."

Jon LoDuca

Owner - PlaybookBuilder

Rare Combination

“Brett and the team at We Make Great are a swiss-army knife of excellent strategy and design. Not only are they easy to work with, their work is effective at getting results, and it’s always beautiful! It’s uncommon to have all three, which is why I give them my wholehearted recommendation time and time again.”

John Emery

Owner - Emery.com

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